News Investigators/ Jaiz Bank, a non-interest (Islamic) bank, has unveiled its new corporate identity (logo) in an effort to modernise its platforms.
Haruna Musa, the Managing Director of the bank, in Abuja on Tuesday while speaking to newsmen, reaffirmed the bank’s commitment to ethical, inclusive, and customer-focused banking.
Mr Musa said the rebrand was not just a cosmetic change but a bold statement of intent of what the bank stood for and the future it was building.
The managing director said the refreshed identity would help the bank to deliver accessible, ethical banking that celebrated the country’s rich cultural and religious diversity.
He said that although the bank’s outward expression had evolved, the foundation remained unchanged including the values and Shariah-compliant principles that had defined them.
According to him, we are retiring the familiar green and gold that have served us well and embracing a dynamic new palette.
”Deep blue symbolising trust, stability, and our reliability as Nigeria’s foremost ethical bank, yellow, representing energy, optimism, and our customer-first spirit of innovation.
”Grey conveying sophistication, balance, and our ability to evolve while holding true to timeless principles.
”This transformation speaks to a deeper shift in banking where customers demand transparency, fairness, and social impact.
”Our new payoff line, “With You for Life,” reflects our promise to stand with our customers through every stage of their journey, today, tomorrow, and for generations to come,” Musa said.
He said the bank remained steadfast in its mission of redefining ethical banking in Africa and beyond.
NAN